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State Campaign Watchdog Eyes New Internet Rules

SACRAMENTO, Calif. -- California's campaign watchdog agency is considering how to regulate political appeals to voters that come in through a tweet or a status update as well as a campaign flier.

A report by the Fair Political Practices Commission to be released Monday says paid advertising on the Internet should be subject to the same disclosure rules as political ads voters see on TV.

The report outlines possible hurdles in regulating online political communications, such as how to include full disclosure of who is behind the communication in a 140-character Twitter post.

It recommends that regulators stay flexible to adapt to technology that is evolving swiftly and in unexpected ways.

The commission will consider the report at its August 12th meeting.

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