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Intel CEO: Content-Shifting Key For Chip Makers

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Children use laptop computers and a television. (Fethi Belaid/AFP/Getty Images)

Children use laptop computers and a television. (Fethi Belaid/AFP/Getty Images)

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SAN FRANCISCO (AP) – Intel’s CEO says the semiconductor industry hasn’t fully cracked the challenge of making chips that help people move content seamlessly between their devices.

Paul Otellini said Monday that capability will be critical because there are 5 billion devices connected to the Internet, and that number will rise.

Consumers increasingly demand technology that lets them start a movie or TV show on a smart phone and finish it on a home personal computer or TV, for example.

The industry is exploring those challenges as they develop chips for new Internet-connected devices. Otellini’s keynote at Intel Corp.’s annual developer conference focused on Intel’s efforts to get its processors into those devices.

Otellini also showed features of Intel’s new line of chips, which will start appearing in computers next year.

(© 2010 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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