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San Francisco Officials Object To Cigarette Ads Featuring Haight

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Corner of Haight and Ashbury in San Francisco. (CBS)

Corner of Haight and Ashbury in San Francisco. (CBS)

SAN FRANCISCO (AP) — San Francisco officials are objecting to cigarette ads featuring the city’s iconic Haight neighborhood.

City Attorney Dennis Herrera and Public Health Director Mitch Katz sent a letter this week to R.J. Reynolds calling on the company to cancel the “Break Free Adventure” marketing campaign for Camel cigarettes.

They say the ads are illegally targeting children by including cities such as San Francisco that are associated with “independent music, trendiness, rebellion and freedom.”

The Haight district is featured in one ad. Las Vegas and Austin, Texas are among the other cities in the campaign.

David Howard, a spokesman for R.J. Reynolds, told the San Francisco Chronicle he could not comment on Herrera and Katz’s letter. But he said the campaign is focused on adults.

(© 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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