Cyber Monday Gaining In Popularity

SAN FRANCISCO (KCBS) — Millions of people across the country took part in Black Friday, traditionally considered the busiest shopping day of the year. However, an increasing amount of consumers are opting to get their holiday items online.

Susan Bullock of Alameda did some Black Friday shopping at San Francisco’s Westfield Center, but noted how crowded it was. So, she got what she needed and got out as soon as possible.

“I’m going to go home and do some online and catalog shopping,” said Bullock.

KCBS’ Anna Duckworth Reports:

For the first time, she expects to do more holiday shopping online than at the stores which seems to be a nationwide trend.

According to a survey by research firm Compete, which tracks online shopping, 45 percent of respondents said they would shop online on Cyber Monday, compared to 37 percent who said that they would shop Black Friday.

KCBS Technology Analyst Larry Magid said it’s a logical evolution considering all the bargains and free shipping offers.

“The National Retail Federation is saying that it’s gaining momentum for online sales. Based on the evolution of people towards the online environment, I wouldn’t be surprised if we’re moving in a direction where a Cyber Monday would be ultimately bigger than a Black Friday,” said Magid.

The NRF estimates Cyber Monday special offers will be up by almost 20 percent this year compared to last year.

(© 2010 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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