Merchants Agree On Plan To Overhaul San Francisco Fisherman’s Wharf

SAN FRANCISCO (KCBS) – Business owners along San Francisco’s Fisherman’s Wharf have agreed on a plan to overhaul the popular tourist destination.

But it’s not just to lure in more visitors, but also to bring back locals who’ve avoided the area for years.

Ally Raymond lives and works in San Francisco, but has shunned Fisherman’s Wharf.

“It’s old, touristy and crowded with non-residents,” she said.

KCBS’ Anna Duckworth Reports:

After some 20 years of disagreements, Fisherman’s Wharf business owners have agreed on a $15 million revitalization plan, which calls for a more pedestrian, transit and bike-friendly area.

Among the plans is a five block esplanade with wider sidewalks, bike lanes, seating areas and places to take in Bay views.

“Much like New Orleans French Quarter, much like the Champs-Elysées, much like any other great city which has a people watching area,” said Nunzio Alioto, owner of Alioto’s restaurant.

He said the upgrade is long overdue. Money for the project has not been secured. But after environmental clearance, which is expected next spring, the city will work to get funding and hopes to complete the renovations in four years.

(© 2010 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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