SAN FRANCISCO (KCBS) — The airline industry has struggled at times over the last decade. It is one of the most heavily regulated industries and for the most part, profits have been lean, partly because of the continuing rise in fuel costs.

There have been complaints from consumers over security procedures, increased fees and time spent on the tarmac, among other things.

KCBS In Depth:

But Virgin America President and CEO David Cush said he sees better times ahead for the industry as a whole.

Cush said the main goal continues to be pricing and scheduling to better accommodate passengers. He points out the fact that despite the increase in fees, airline fares are about the same as they were ten years ago.

He said the biggest challenge ahead is the logistics of stitching everything together, from fees and security, to providing better on-time service and a better overall experience for passengers.

(© 2010 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed)


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