SAN FRANCISCO (KCBS) — Have you thought about what you’re getting your dog for Valentine’s Day this year? Sharing the love with our pets is becoming a big deal.

“Gifts for pets are way on the rise,” said Kit Yarrow, professor of psychology and marketing at San Francisco’s Golden Gate University.

Yarrow said sales of those gifts are up 68 percent from last year and there’s still time to shop, but it’s part of a bigger trend for this day that used to be the stuff of sweethearts.

KCBS’ Janice Wright Reports:

“Gifts are being spread out among a wider swath of people,” she said, adding that the holiday of hearts and chocolate isn’t just for spouses and significant others.

“It’s also your co-workers and other members of your family,” said Yarrow.

Yet for some, Valentines Day, can be stressful and expensive with the cost of roses.

“Without a doubt, there are a lot of people that panic on Valentine’s Day, most notably husbands,” she said.

However, there’s a new, more fun attitude of February 14th being simply a spread your love around day.

“Just loving anybody,” Yarrow figures, couldn’t possibly do any harm.

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