SAN FRANCISCO (CBS 5) – There’s been a lot of buzz about a new treatment for the face that works to firm and lift the skin with no needles and no downtime.

The treatment is called ultherapy.

“I definitely didn’t want to get into surgery. I didn’t want to take a lot of downtime either, so this is simple and easy and not very painful I hear, too,” Donna Summers said.

Summers did her homework and knew this was something she wanted to try to help tighten up the sagging skin she’s been noticing when she looks in the mirror.

Dr. Paul Leong said she’s a perfect candidate for ultherapy.

“They know they sort of want to do something. They know they’re not as happy as they used to be, but they may not be that enthused about surgery,” Dr. Leong said.

It uses ultrasound sound waves that create heat energy below the skin’s surface.

“We can see all of the tissues from the skin, all the way down to the bones in the neck, and then we pick exactly the level that we want to do these small thermal treatment zones,” Dr. Leong said.

The technique promises to trigger the body’s natural collagen building process, which means, practitioners say, immediate results, and improvement continues over five or six months

“There’s no redness, there’s no nothing,” Dr. Leong said. “The treatment is a good half-inch under the skin and that’s why it’s so tolerable.”

When Summers is all done with her treatment, the doctor will advise her that she may experience a little bit of redness and some tingling for a few days. Other than that, there is no real formal follow-up care. However with improper use the device can burn the skin.

Pricing for ultherapy varies according to how much work is done.

Specialty, smaller areas like just around the mouth cost around $1,100, neck and cheeks cost about $2,500 and the whole face including the brow, costs about $3,500.

The price is comparable to a traditional face lift, which can run up to $15,000.

(© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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