Tech Report: Changing The Way We View Real-Life Objects

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YouTube Video still of demo of Aurasma by Autonomy (Larry Magid)

YouTube Video still of demo of Aurasma by Autonomy (Larry Magid)

LarryMagid01-228 Larry Magid
Larry Magid is a technology journalist and an Internet safe...
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(KCBS) – A new technology is expected to change the way we view real-life static images and objects.

KCBS Technology Analyst Larry Magid said Aurasma, technology developed by British software publisher Autonomy, allows users to point a smartphone or tablet device at a photograph or physical object and have the software recognize that object.

Then, it immediately plays a video, launches a game or creates an interactive experience in real-time.

KCBS Technology Analyst Larry Magid:

For example, he said you can point your device at San Francisco City Hall and up pops the history of City Hall or a famous speech by the mayor, taking physical pictures or objects and turning them into a life-like experience.

Magid said it is especially practical for advertisers and people in the travel industry.

The technology can also recognize sound, turning news on the radio into vibrant images and video.

Magid said Autonomy plans to license it to app developers, and it could also be in play for big consumer and media companies.

(© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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