SAN FRANCISCO (KCBS) – In the wake of embarrassing tweets by pro athletes, John Madden told the KCBS morning crew that rules of etiquette are needed for social media. “The technology is coming out faster than the etiquette for the technology…. There are a lot of things that people are doing with it that isn’t right…. and isn’t respectful.”

Madden said it’s not just a problem in sports, but in society in general. (2:30)

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