SAN FRANCISCO (KCBS) – San Francisco City Attorney Dennis Herrera has joined a number of law enforcement officials nationwide in calling for a brand new alcoholic drink to be taken off shelves.

Earlier this month, the Pabst Brewing Company began promoting a drink called “Blast by Colt 45.” The drink, which is produced in a variety of fruit flavors, boasts an alcohol content of 12% and is offered in 23 oz. cans. Hip-hop star Snoop Dogg was hired to serve as a spokesperson for the drink.

KCBS’ Bob Melrose Reports:

It’s precisely because of those factors – the high alcohol content, the sweet taste of the drink, and the popular rap mogul talking up the drink – that law enforcement officials in San Francisco, California and across the country are taking aim at the drink and the brewing company, calling for “Blast by Colt 45” to be stripped from store shelves immediately.

Most recently, 17 state attorneys general, including California’s Kamala Harris, signed a letter to Pabst, asking that the brewing company discontinue production of the malt beverage altogether.

City Attorney and mayoral candidate Herrera also signed the letter, a move he described as an effort to protect local youth.

“The fact of the matter is the advertising campaigns themselves are directed towards young people in an attempt to entice them to buy the product,” he explained.

He acknowledged that other beverage companies have produced similar products, though he was quick to point out that those companies responded to pressure from the public, elected officials and youth health advocacy groups, ultimately changing their marketing strategies or stopping production of the product entirely.

“I think the facts speak for themselves,” Herrera offered. “Look at some other responsible companies, what they have done in terms of taking similar products off the shelves.”

“If you look at what has happened with other drinks, many of which had caffeine in them, there is absolutely no doubt that the advertising campaigns, the designs, colors associated with the cans, are directed at young people,” he continued. “(The equivalent of) five beers in one can, and it’s something that we have made clear to other distributors that it’s not acceptable … I think responsible vendors have taken this type (of product) off the shelves and we’re happy and we hope that Pabst is going to do the same.”

Pabst issued a written statement in response, emphasizing that the drink is meant to be consumed by people of legal drinking age only, and should be poured over ice or mixed with nonalcoholic fruit drinks to help dilute the alcoholic potency of the drink.

(© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

Comments (6)
  1. raiderQ says:

    Here we go again, politicians telling us what we can and can’t have. Only a matter of time when they legislate the end of The Big Mac.

  2. Grandma says:

    One Big Mac never killed anyone. One drink like this could. Think of the Oscar Grant tragedy – with all the focus on the officer’s conduct, what about the market-driven alcohol excesses that started the whole awful situation?

  3. Ann says:

    I sure don’t want my kids drinking that poison.

  4. johnny s says:

    @Ann. I think you got the point. It’s up to the parents to teach and control what their kids should know. What about violent movies and video games? Cigarettes? The law is the law. If these products are not cleared by some sort of regulatory committee, (FDA in this case), then ok. By all means, pull it. But if not, then it’s up to the individual person to decide whether or not they should use their product. If you’re stupid enough to use it and blame someone else because of your stupidity, you are only showing the world how dumb and irresponsible you are. And people are wondering why the US have so many problems.

  5. NRA Life Member says:

    Where was the outrage for the very similar marijuana laced soda pop marketed by a company in Santa Cruz? I don’t remember any politicians speaking out against that. Just more progressive, liberal hypocrisy. Makes it look like your politicians are actually doing something, I guess.

    1. rickybobby says:

      They weren’t planning on selling that at the corner store, but through licensed dispensaries to card-carrying patients with a doctor’s recommendation for medicinal cannabis. Not even the same thing here.

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