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Groundbreaking At The Metreon For San Francisco’s First Target Store

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Artist’s rendering of the new Target store at the Metreon complex in San Francisco. (San Francisco Redevelopment Agency)

AnnaDuckworth20100909_KCBS_0483r Anna Duckworth
Anna started her broadcasting career at KCBS in 1994, a few mont...
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SAN FRANCISCO (KCBS) – The mostly vacant Metreon complex at 4th and Mission Streets in San Francisco is about to get a dramatic new makeover which will include 20 new retailers and restaurants, and the city’s first ever Target store.

KCBS’ Anna Duckworth Reports:

San Francisco Mayor Ed Lee slammed a sledgehammer into one of the columns inside the Metreon Thursday to officially announce the revitalization project. He said that having Target as the anchor store will be great for San Franciscans.

“We’re spending millions of consumer dollars in Colma,” said Lee. “Why do we have to contribute to the traffic issues down there when we can have this unique store up here?”

The project will involve a revamp of the Metreon’s entire inside and outside which will bring some 600 construction jobs over the next year and a half. Target and other new businesses like Chipotle and Brandy Ho’s will bring 700 permanent jobs.

“We’re expecting $4.4 million annually in additional revenue for San Francisco,” said Lee. “There’s about $15 million in additional revenue we have to share with the state, but $4.4 million, once all these stores open, will be a beautiful addition to the economy.”

As for the Target, it will be one of the retailer’s first urban stores. Spokesperson Donna Egan said they’re about half the average size, and won’t have the usual patio furniture, or other large items.

“Even for items such as diapers, we might be offering smaller quantity items knowing that a lot of people will be walking, or taking public transportation home,” said Egan.

The Westfield Group, which runs the shopping center a block away is investing $30 million in the Metreon project. The stores will open in phases over the next year and a half.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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