SF’s Zynga Hopes ‘Empires & Allies’ Is Latest Gaming Hit

SAN FRANCICO (CBS/AP) – The creator of “FarmVille” and “FrontierVille” is ditching the “ville” suffix for its latest Facebook game, “Empires & Allies.”

The game from Zynga is set to launch Wednesday. It is like a mix of the classic strategy game “Risk” and “CityVille,” where players oversee virtual cities.

Unlike the company’s other games, which give points for helping neighbors, “Empires” lets Facebook users play against one another.

The new game comes amid growing chatter of an initial public offering for San Francisco-based Zynga. The company is not commenting and has not yet filed any IPO papers.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services may have contributed to this report.)

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