OAKLAND (KCBS) – Oakland-based Youth Radio is launching a new digital media workforce program, aimed at preparing low-income youth for careers in digital media.

The U.S. Labor Department is providing $250,000 to get the new effort off the ground.

Youth Radio Director Ellin O’Leary said that the new project will help participants between the ages of 18 and 24 to run websites and develop apps.

KCBS’ Chris Filippi Reports:

“There’s also a health communications part, which Kaiser Permanente has invested in, using the same kind of basic media and technology, but for health messaging and prevention,” she said.

O’Leary said the time is right to launch the program.

“I really see a change going on, especially in our local media and tech sector, where companies are reaching out and are looking at internships as a way to recruit,” said O’Leary.

Oakland Congresswoman Barbara Lee helped to arrange the federal grant for Youth Radio.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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