By Larry Magid

SAN FRANCISCO (KCBS) – How much information is too much information? KCBS Technology Analyst Larry Magid said that was the topic at a recent Churchill Club event titled “Information Overload 2.0.”

“The problem is that we have this notion that we can multi-task,” Magid said. “We seem to think that we can do two, three or four things at once. But what scientists have found out is that we’re not multi-tasking, we’re task switching, going back and forth from task to task.”

KCBS Technology Analyst Larry Magid:

Magid said jumping from task to task like that is an inefficient way of doing things.

“There has been research done by Microsoft and the University of Illinois that found a 10-15 minute recovery time once you’re interrupted (from a task),” he said. “It’s not like you can’t jump from one task to the next, but your efficiency isn’t going to be quite as good.”

Magid said there is also a major generational gap with this task switching, as many younger people are conditioned that way.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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