PLEASANTON (CBS SF) – Safeway is getting ready to make over or build 13 supermarkets in the San Francisco Bay Area amid growing competition from other chains.

Pleasanton-based Safeway executives said it’s their largest store replacement and reconstruction effort in years.

The plan is to make over some aging Safeways and take over leases in some new locations. The company is moving into three former Mervyn’s department stores at shopping centers in Pleasant Hill, Campbell and Petaluma.

The company owns a total of 158 stores in the Bay Area. Its new push comes as grocery retailers such as Fresh & Easy and Whole Foods have opened new outlets, and other chains such as Walgreen’s and Target begin offering groceries in existing stores.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

Comments (6)
  1. Wilbur Wilbutron Sr. says:

    Safeway’s problems will not be solved with “new” stores. It starts with their employees, most who don’t give a darn about Safeway. I suppose the new employees are low paid and it shows. I have stopped in Safeway’s in Dixon, Placerville, the Bay Area and its always the same. Poor service. Oh they greet you but it ends there. I dare you to use the rest room at the Dixon Safeway…….its filthy!

    1. CC says:

      No such thing low paid Safeway employees, they are all union.

      1. Wilbur Wilbutron Sr. says:

        Yes they are union, but there are so many tiers to the union contract that there are some “low paid”: employees; those who may only get 2-4 hours of work a day which does not qualify them for full union benefits. Go into a Safeway early in the morning to find some employees BS’ing with each other while the fresh bakery and produce items await unpacking…………

  2. JCA says:

    Safeway Prices are to high!

  3. Choice says:

    I quit being a loyal customer when their online delivery service kept running out of things I needed and their prices went up and produce got worse. Now that I haven’t used my card in a long time they are getting worried…..
    Sorry Safeway I can’t afford what you have to offer..

  4. urolizzard says:

    My Friends are both blind they reley on the delivery of groceries. They Order items then the order is short because they ran out of stock. But….It is the only game in town. We wish whole foods delivered.

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