Sandwich’s Popularity Grows At Oakland’s Bakesale Betty

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Bake Sale Betty

Cooks prepare the famous fried chicken sandwich at Bake Sale Betty in Oakland. (Yelp/Scotty D)

DougSovern20100908_KCBS_0208r Doug Sovern
Doug began his career as a copy boy at the New York Times, and then...
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OAKLAND (KCBS) – Although it sounds simple, the fried chicken sandwich at Oakland’s Bakesale Betty has become a huge hit with patrons each and every day.

Hundreds of customers line up for lunch at the small shop on 51st and Telegraph in Oakland’s Temescal district or a second shop at Broadway and Grand.

“I feel proud that people are flocking to get our food. It’s really exciting. It’s a great feeling,” said founder Alison Barakat, otherwise known as Betty.

KCBS’ Doug Sovern Reports:

Barakat, who moved to the Bay Area from Australia in 2000, estimates that they sell more than a thousand fried chicken sandwiches a day.

An assembly line cranks out the sandwiches to a crowd that eats them at ironing boards set up along Telegraph. The fried, free range poultry sits on an Acme torpedo roll slathered in spicy slaw.

Customers come from down the block, across the Bay or even cross-country to get the tasty and highly addicting sandwiches.

“My father came all the way from Washington D.C. My son came all the way from Raleigh, North Carolina. I live in San Francisco and we decided we have to try this place,” said first time customer David. “So we decided to come over the Bay Bridge and we decided to try our first sandwiches ever. The slaw makes the sandwich. It’s fantastic.”

“Betty” has become such a star in the neighborhood that she even has her own jingle.

“The batter has cayenne pepper, black pepper and salt. It’s very straight-forward,” she said. “No secret herbs and spices. I think the combination of the crispy, spicy batter and the cole slaw that has the jalapenos really hits the right spots on people’s taste buds.”

All that put together has people lining up and coming back for more.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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