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UC Davis Lends Logo To Beer Maker In Scholarship Deal

DAVIS (CBS) – Beer and college have long gone together. Now a Northern California university is lending its name and logo to a local beer maker.

University of California, Davis is hoping ‘Aggie Lager’ will help raise money for athletic scholarships for the school.

‘Aggie Lager’ has been in the works for years and now Davis brewery Sudwerk has licensed the name and is brewing the ale. It’s the first alcoholic beverage ever approved to don the UC Davis Athletics mascot.

“So far the response has been fantastic,” said Scott Brayton of the UC Davis Athletics Department.

The man behind the lager has a special place in his heart for the university. Jay Prahl is an alumni of the school’s prestigious master brewers program.

“I think everybody who’s going to school, that’s studied their craft, daydreams and hopes that one they can make something and give back to their university,” said Prahl. “It’s a great beer worthy of the Aggie label.”

Sales from the lager will go toward athletic scholarships.

The golden ale is already in about five Davis restaurants with hopes of expanding.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

  • Lars

    Maybe UC Berkeley could do the same thing to raise money.

  • Andrew Tucker

    Sends a terrible message to the students. How can you endorse alcohol and at the same time discourage unsafe & unlawful drinking?

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