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49ers

Daily Madden: Kick-Off For Madden NFL 12

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Peyton Hillis #40 of the Cleveland Browns participates in a photo shoot for the cover of EA Sports Madden NFL 12 in Time Square, New York City (Mike Stobe/Getty Images for EA Sports)

Peyton Hillis #40 of the Cleveland Browns participates in a photo shoot for the cover of EA Sports Madden NFL 12 in Time Square, New York City (Mike Stobe/Getty Images for EA Sports)

JohnMadden01-228 John Madden
John Madden began his pro football coaching career in 1967 as t...
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SAN FRANCISCO (KCBS) – Cleveland Browns running back Peyton Hillis won a fan poll to grace the cover of the latest version of John Madden’s popular NFL video game released Tuesday.

John told the KCBS morning crew he originally envisioned what is now Madden NFL 12 as a teaching tool.

“If I could take these football plays and put them in against a defense to see their chance of success against a computer, that would save a lot of time practicing,” John said. “I had no idea that it was going to be a video game.”

Broncos wide receiver Brandon Lloyd is looking to repeat a spectacular 2010 season in Denver after a somewhat lackluster career with the 49ers.

“That does happen. Sometimes the light goes on, the guy gets in the right system, makes a few plays, the quarterback believes in him, the coach believes in him, then they start including him as an important part of the game plan,” Madden said. “Sometimes it takes six or seven years to get it.” (7:20)

(Listen to the John Madden segment live weekday mornings at 8:15 on KCBS All News 740 AM/106.9 FM.)


(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)
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