By Larry Magid

(KCBS) – It is a blast from the past for Sony as the company has announced plans to bring back the Walkman.

KCBS Technology Analyst Larry Magid is in Germany where the company unveiled the new device. He said instead of playing cassettes, the digital music player will run Google’s Android operating system.

KCBS Technology Analyst Larry Magid:

“It looks a little like an iPod Touch or an iPhone, although it has a little bit of a slope to it, which makes it unique visually,” Magid said. “It has iPhone or iPod Touch-like gestures as do other Android devices, so you can zoom and pinch and move your album covers around.”

Magid said the move is an attempt by Sony to modernize its product line.

“They’re trying to create the buzz that they’re really coming on strong, not only with the new music player, but also a phone that they showed the prototype of,” Magid said. “There are two new tablets PCs that run Android that they’re showing off that are going to be going to the marketplace this fall.”

Magid said the big question now is whether this will make a dent in Apple’s dominance in the market. He said that Apple has such a franchise that it will be difficult to break their stranglehold on the market.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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