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Tech Report: Steve Jobs Remembered As Private, Innovative

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Apple CEO Steve Jobs speaks during the Apple iPad 2 event at the Yerba Buena Center for the Arts on March 2, 2011 in San Francisco. (Justin Sullivan/Getty Images)

Apple CEO Steve Jobs speaks during the Apple iPad 2 event at the Yerba Buena Center for the Arts on March 2, 2011 in San Francisco. (Justin Sullivan/Getty Images)

LarryMagid01-228 Larry Magid
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SAN FRANCISCO (KCBS) — Tributes from all over the world continued to pour in Thursday for Apple co-founder Steve Jobs, who passed away on Wednesday.

While Jobs is remembered as a visionary, he was also a very private person, seldom giving one-on-one interviews.

KCBS’ Technology Analyst Larry Magid had several opportunities to speak with Jobs over the years and described what he was like.

“He was very passionate about what he was doing, about his products and his beliefs,” said Magid.

KCBS’ Technology Analyst Larry Magid:

He described him as a man who didn’t “hold back anything”. In 1984 Jobs gave Magid a personal tour of the computer he was about to launch, the Macintosh.

“It was a time of infectious energy,” Magid said adding that there was plenty excitement surrounding what the tech-pioneer was doing at the time.

Magid likened it is being more than just a product pitch, recalling that someone at the time said that is was more a love for industry innovation.

“I remember him talking at the All Things Digital Conference saying the iPad was going to change the way people use technology and how computers are kind of passé,” Magid remembered, calling Jobs a “national treasure”.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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