Twitter Changes Business Of Celebrity Endorsements (page 3)
When Ad.ly got Charlie Sheen to tweet for Interships.com in March, the actor was in the midst of getting fired from his sitcom “Two and a Half Men” over accusations of hard partying and drug use. Within an hour of Sheen’s first post, Internships.com got more than 95,000 clicks.
“I’m looking to hire a #winning INTERN with #TigerBlood,” tweeted Sheen, who had just recently signed up for Twitter and now has more than 5 million followers.
Dan Smith, vice president of marketing for the website CampusLIVE, which helps advertisers connect with college students, hired Izea to help him get a celebrity to tweet about his company. Izea gave him a short list, which included names like “Jersey Shore” reality TV star JWOWW, comedian Michael Ian Black and rapper Bow Wow.