Twitter Changes Business Of Celebrity Endorsements

Charlie Sheen Wins San Francisco Audience

Charlie Sheen (credit: Twitter)

When got Charlie Sheen to tweet for in March, the actor was in the midst of getting fired from his sitcom “Two and a Half Men” over accusations of hard partying and drug use. Within an hour of Sheen’s first post, got more than 95,000 clicks.

“I’m looking to hire a #winning INTERN with #TigerBlood,” tweeted Sheen, who had just recently signed up for Twitter and now has more than 5 million followers.

Dan Smith, vice president of marketing for the website CampusLIVE, which helps advertisers connect with college students, hired Izea to help him get a celebrity to tweet about his company. Izea gave him a short list, which included names like “Jersey Shore” reality TV star JWOWW, comedian Michael Ian Black and rapper Bow Wow.

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