SAN FRANCISCO (KCBS) — A 20 percent increase this year in Black Friday shopping over the Internet is being reported by IBM which tracks sales and it looks like sales of electronics is winning so far.

KCBS’ Technology Analyst Larry Magid said the real peak for online retail should still occur on what has been dubbed Cyber Monday in recent years.

According to Magid, the data also shows mobile phones and iPads are heavily being used to make purchases this holiday shopping season.

KCBS Technology Analyst Larry Magid:

Magid said SLR cameras, iPads, and big-screen TV’s seem to be popular items so far this year.

“We’re definitely seeing an increase in terms of revenue and the number of people actually out there buying things this Black Friday,” our tech expert added.

He also discussed the advantage of a 9.5 percent discount from shopping online versus in-store purchases, because it’s tax free.

“That’s very likely to come to an end between now and next Black Friday. Next year it’s going to be a more even playing field.”

Magid is optimistic that will be good for the brick and mortar merchants and that after all they’re the ones who hire our neighbors, pay taxes and pay rent.

“I also think companies like Amazon will find ways to continue to compete.”

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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