SAN FRANCISCO (KCBS) – Apple is always seen as one of the most innovative tech companies around, building campaigns around the launch of new products each year.

CNET Editor at Large Brian Cooley said there are several things coming down the pipeline in 2012, including the possibility of Apple TV.

“Perhaps the most interesting is the idea of an Apple television set, a true TV that has their Internet streaming built-in, but it’s actually a television,” said Cooley. “It’s not just a box that you hook up to your own TV.”

CNET Editor at Large Brian Cooley:

It is still uncertain if the product will in fact launch in 2012.

Cooley said there are other developments on the horizon for Apple including opening up Siri to developers and the potential end to Mac Pro, the higher-end desktop model for Apple. There is also the expectation that a brand new iPhone will be launched in 2012.

“They know that they’re going to have to bring out something that looks different and has a different number,” said Cooley. “What will be different is it will almost certainly have a bigger screen. The iPhone has a tiny screen by today’s standards. And it also needs to move to 4G, which is a much faster way for phones to connect to the Internet.”

Apple has released a new iPhone every year since its introduction.

You can hear Brian Cooley’s Tech Watch report Tuesdays and Thursdays at 1:50 P.M. on KCBS All News 740AM and 106.9FM.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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