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Longtime SF Yahoo Billboard Torn Down

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A familiar piece of San Francisco’s urban landscape is coming down. The purple, neon-lit Yahoo billboard that greeted motorists as they approached the Bay Bridge was dismantled Wednesday, after decking the busy highway for 12 years. The ad resembled a retro motel vaA worker walks by a section of a Yahoo! billboard on December 21, 2011 in San Francisco, California. Yahoo's iconic retro-style billboard was taken down after 12 years of greeting visitors to San Francisco. The brightly colored billboard, reminiscent of a 1960's era motel sign, was installed in 1999 next to Interstate 80 near downtown San Francisco. (Justin Sullivan/Getty Images)

A familiar piece of San Francisco’s urban landscape is coming down. The purple, neon-lit Yahoo billboard that greeted motorists as they approached the Bay Bridge was dismantled Wednesday, after decking the busy highway for 12 years. The ad resembled a retro motel vaA worker walks by a section of a Yahoo! billboard on December 21, 2011 in San Francisco, California. Yahoo’s iconic retro-style billboard was taken down after 12 years of greeting visitors to San Francisco. The brightly colored billboard, reminiscent of a 1960’s era motel sign, was installed in 1999 next to Interstate 80 near downtown San Francisco. (Justin Sullivan/Getty Images)

SAN FRANCISCO (CBS/AP) – A familiar piece of San Francisco’s urban landscape is coming down.

The purple, neon-lit Yahoo billboard that greeted motorists as they approached the Bay Bridge was dismantled Wednesday, after decking the busy highway for 12 years.

The ad resembled a retro motel vacancy sign, sporting the slogan, “Yahoo! Where the world checks in daily.” It went up in 1999, when the Sunnyvale-based Internet search company was still in its youth and leading the dot-com boom.

But facing tougher competition and shrinking revenue, Yahoo has pulled out of the prime advertising spot.

A Yahoo spokesperson said that the company is focused on “new and innovative ways” to market itself.

Clear Channel, which manages the space, began offering it for as little as $65,000 a month starting Dec. 1.

 

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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