SAN FRANCISCO (CBS SF) – One of the tech industry’s biggest trade shows is losing a huge name after 2012.

KCBS Technology Analyst Larry Magid said Microsoft will be making next month’s Consumer Electronics Show in Las Vegas its last.

“The company is saying it has to do with timing and the product cycle in January but I really think it’s much bigger than that,” he said. “It follows Apple’s decision a couple of years ago to pull out of Macworld. When you’re at CES, you’re in a very noisy environment with thousands of vendors out there.”

KCBS Technology Analyst Larry Magid:

CES typically draws more than 100,000 visitors to Las Vegas each year.

Magid said this could put a damper on future trade shows.

“I think long-term, these trade shows are very challenged. They’re going to have a successful show this year, but I think there’s a long-term problem for these kind of trade shows,” said Magid. “I think over time, there will be a diminishing of these large shows.”

He said websites, retail stores and smaller shows are likely to replace these large trade shows in the future, although it may take some time.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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