Tech Report: CES Features Silicon Valley, Detroit Auto-Tech Partnership

LAS VEGAS (KCBS)— Several car makers are showing off some of their new features at this year’s Consumer Electronics Show in Las Vegas.

KCBS Technology Analyst Larry Magid is on hand at the show where he sat down with officials from Ford Motor Company where they discussed their efforts to keep their cars technologically relevant.

According to the Detroit Company’s CEO and President Alan Mulally, they will be bringing in cell phone integration to their automobiles.

KCBS Technology Analyst Larry Magid:

“Instead of having a car navigation or a car entertainment unit that becomes obsolete in three years, it’s kind of a window on your smart phone that will obviously be more up to date.

Magid, filed his report from the driver’s seat of a parked $380,000 Lamborghini.

Santa Clara-based Nvidia, which makes graphics processors, is making technology that controls the dashboard of more expensive models as well as for more economically-priced cars too.

He said they are bringing 3-D maps, automation as well as pedestrian detection and other types of technology into cars.

Magid described the auto-tech partnership as a “real resurgence.”

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

frup7xtj4upj Tech Report: CES Features Silicon Valley, Detroit Auto Tech Partnership

frup7xtj4upj Tech Report: CES Features Silicon Valley, Detroit Auto Tech Partnership

frup7xtj4upj Tech Report: CES Features Silicon Valley, Detroit Auto Tech Partnership

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