SAN FRANCISCO (KCBS) – Facebook has launched a new app for people concerned about their energy use.

KCBS Technology Analyst Larry Magid said that the Opower app, which is free, will connect a person’s energy utility to their Facebook account and post energy usage each month.

The app is designed to provide people with a good understanding of their energy use and provide new ways to save, while also fostering friendly competition.

KCBS Technology Analyst Larry Magid:

People who sign up for the app will immediately start to see how their electricity use compares to others and how efficient their home is compared to similar houses. As people sign up and begin inviting friends, they can compete against each other in a savings competition.

The app is a collaborative effort between Opower, Facebook and the National Resources Defense Council.

So far, 16 U.S. utilities are participating, including City of Palo Alto Utilities.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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