Reward Program Eases Parking Congestion At Stanford

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Stanford University, Palo Alto, California
MargieShafer20100909_KCBS_0346r Margie Shafer
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PALO ALTO (KCBS) – Stanford University is studying a new approach to relieving rush hour traffic – paying employees to commute during off hours. Stanford employees can enroll in the program, which is called CAPRI, or Congestion and Parking Relief Incentives, which aims to reduce traffic.

Here’s how it works. A tag on the windshields of the cars is electronically scanned to follow the driver’s habits, and then study participants receive credits accrued through good behavior. That would include such things as leaving and arriving during non-peak hours.

Users can keep their credits of about 10 cents per trip, or they can play an online raffle for a bigger payout.

KCBS’ Margie Shafer Reports:

Organizers thought they would have about 500 people signed on to play by the end of this spring quarter, but they already have 1,146 people.

The study is funded by the U.S. Department of Transportation, and follows a successful commuting incentive program created for Bangalore, a similar study is underway in Singapore.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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