MORGAN HILL (KCBS)— The family of missing Morgan Hill teenager Sierra LaMar announced on Saturday a $10,000 reward for the first person with information leading to her safe return.

The money comes as the search for the 15-year-old enters its fourth week. Search teams from KlaasKids Foundation once again headed out from the Sierra LaMar search headquarters at Burnett Elementary.

Sierra’s father Steve LaMar read from a carefully worded flyer to make the morning announcement.

KCBS’ Anna Duckworth Reports:

Marc Klaas, whose foundation is leading the search effort and whose daughter Polly was kidnapped and killed in 1993 said Sierra’s family struggled with the wording of the announcement.

Part of their dilemma was whether or not information leading to a person who caused Sierra harm should be included.

“They felt that at this point in time with their hopes still very high, that the only way they wanted to put this reward out was with her safe return,” Klaas said.

LaMar has been missing since March 16th. The only clues in the case to come out in the first few days of her disappearance were when her cell phone and purse were found, but they’ve lead to no indication of her whereabouts.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

  1. Mischa says:

    I am so sorry but this case reminds me of the beautiful young lady Chelsea King down in San Diego County. Sierra is just as beautiful!!! I feel that there is some connection here.I do not want to bring suspicion down on the STEPFATHER,coincidentally he has the same last name as John Albert Gardiner.I wonder whatever happened to Project Kid Safe???Some guy in politics was connected to that,but I haven’t seen him give any input into Sierra’s case.

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