ConsumerWatch: Online Hair Dye Put To The Test

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Our ConsumerWatch producer tests the eSalon hair dye product. (CBS)

Our ConsumerWatch producer tests the eSalon hair dye product. (CBS)

Julie-Watts_BIO-HEAD Julie Watts
The recipient of the Emmy and AP Awards for Best Reporter, Julie’s...
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SAN FRANCISCO (CBS) – A new online system claims to replace the one-size-fits-all shelf hair dye with salon quality hair color.

The company eSalon custom blends each hair color for less than $25. Users simply fill out a detailed online survey and within days a package is shipped.

“The concept is brilliant,” said hairstylist Jeryl Andrea Green. But Green thinks its unlikely users will get the salon quality results.

Our producer Jessica put the product to the test.

Half of her hair was dyed dark brown with the eSalon custom blend. The other half was dyed with professional color. Both hair colors sat for 15 minutes. Once her hair was rinsed both sides were shinny and brown. But the highlights she hoped to get rid of weren’t fully covered on one side.

“From what I see is some of your ends weren’t covered as well with the product e-Salon,” said Green.

The company tells CBS the product is not directed to consumers who professionally color their hair, rather it’s an alternative to those who can’t afford the salon. As for Jessica’s red tips, a customer service representative said. highlights could be tricky, and suggests letting the hair color sit longer or applying a second application.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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