CUPERTINO (KCBS) – Apple, Inc. was the target of some Greenpeace guerilla activism on Tuesday as environmental protesters called on the Cupertino company to use more renewable energy in their cloud data centers.
Greenpeace activist Sophie Korn greeted Apple employees in her iPod costume, displaying a message about clean energy and cloud computing.
KCBS’ Matt Bigler Reports:
“We’re letting them know that more than 200,000 of their customers from around the world want their cloud to be powered with 21st century renewable electricity and not coal, which is currently powering their data centers,” she said.
Apple said in a statement that its newest data center in North Carolina will use 60-percent renewable energy once its solar farm and fuel cells come online.
But Casey Harrell with Greenpeace said the company still lags behind other tech companies when it comes to clean energy.
“If you look at a Facebook, if you look at a Google, they’ve got more renewable energy in their supply chain than Apple does,” said Harrell.
Eric Wesoff, Editor in Chief of Green Tech Media, said it’s no surprise that tech companies are having a hard time weaning themselves from dirty energy.
“The price of solar for example is twice the price of energy from hydroelectric or coal,” said Wesoff.
Two activists, who barricaded themselves inside a giant iPod, were arrested by sheriff’s deputies.
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