Tech Report: Why Is Facebook Streaming Casablanca For Free?

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Humphrey Bogart and Ingrid Bergman in a scene from "Casablanca."

Humphrey Bogart and Ingrid Bergman in a scene from “Casablanca.”

LarryMagid01-228 Larry Magid
Larry Magid is a technology journalist and an Internet safe...
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SAN FRANCISCO (KCBS) — One of Hollywood’s all-time classics is coming to Facebook. The social networking site will let users stream the film ‘Casablanca’ for free.

The reason Warner Brothers is doing this is to promote their three-disc Blu-ray 70th anniversary edition of the film along with an illustrated e-book on the movie.

But Facebook has other motives. When you go to their page to download the app, you’ll notice pitches for all sorts of other films. It’s really an opportunity for them to make it known that they’re open for business when it comes to renting movies.

KCBS Tech Report:

Facebook actually has allowed users to stream movies for a charge for a while, but a lot of people don’t know that. It may or may not be a coincidence that this campaign comes two days before the company’s IPO.

This also begs the question of how soon will it be before we start seeing Facebook on our TV’s. The trend is growing for the convergence of computers, TV, smartphones and iPads. I think Mark Zuckerberg would have Facebook on our toothbrushes if he could figure out how.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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