Search Tactics For Missing Morgan Hill Teen Gain International Attention

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Sierra LaMar

Sierra LaMar (Santa Clara Co. Sheriff’s Dept.)

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Mike Colgan, who has worked in Bay Area radio for more than 40 year...
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MORGAN HILL (KCBS)— Volunteer searchers are back out in Morgan Hill this Saturday looking for clues in the disappearance of Sierra LaMar. The two-month old case and some of its high-tech methods is now getting worldwide attention, including coverage from the BBC.

BBC reporter Matt Danzico said, from the command center, that the technological ways the family is searching for the missing 15-year-old is what interests them.

“We’re interested in the fact that they’re using QR [quick response] codes now on these fliers. We’re interested in the social media push that the LaMar family is using to get the word out there,” Danzico said.

KCBS’ Mike Colgan Reports:

Klass Kids founder Mark Klass said QR codes can add a lot more in-depth information to a missing child flier.

“This really is 21st century stuff. You’re able to scan the code with your smartphone and be taken directly to a site that will give you information on whatever you happen to be scanning,” he said.

Klass added that it’s that much more important with missing children in providing a rich environment of information that you otherwise wouldn’t have.

QR codes date back to 1994 when Toyota invented them to track car parts.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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