‘Infineon Raceway’ Partnership Ends At Sonoma County Track
SONOMA (CBS SF) – Infineon Raceway is no longer going by that name as of Friday.
The raceway at state Highways 37 and 121 in southwest Sonoma County is ending its 10-year sponsorship agreement with Infineon Technologies and is pursuing a new partner to take over naming rights.
The raceway’s vice president of communications and marketing John Cardinale said a name change will be made by late fall whether or not the raceway has a new partner.
Until then, the raceway’s preferred names are the regional designation “Sonoma” or “formerly Infineon Raceway,” according to raceway officials.
The raceway also has a new facility logo that highlights the Sonoma moniker, officials said.
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