‘Infineon Raceway’ Partnership Ends At Sonoma County Track

SONOMA (CBS SF) – Infineon Raceway is no longer going by that name as of Friday.

The raceway at state Highways 37 and 121 in southwest Sonoma County is ending its 10-year sponsorship agreement with Infineon Technologies and is pursuing a new partner to take over naming rights.

The raceway’s vice president of communications and marketing John Cardinale said a name change will be made by late fall whether or not the raceway has a new partner.

Until then, the raceway’s preferred names are the regional designation “Sonoma” or “formerly Infineon Raceway,” according to raceway officials.

The raceway also has a new facility logo that highlights the Sonoma moniker, officials said.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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