‘Infineon Raceway’ Partnership Ends At Sonoma County Track

SONOMA (CBS SF) – Infineon Raceway is no longer going by that name as of Friday.

The raceway at state Highways 37 and 121 in southwest Sonoma County is ending its 10-year sponsorship agreement with Infineon Technologies and is pursuing a new partner to take over naming rights.

The raceway’s vice president of communications and marketing John Cardinale said a name change will be made by late fall whether or not the raceway has a new partner.

Until then, the raceway’s preferred names are the regional designation “Sonoma” or “formerly Infineon Raceway,” according to raceway officials.

The raceway also has a new facility logo that highlights the Sonoma moniker, officials said.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

Comments

More From CBS San Francisco

Super Bowl 50
Get Your Tickets To CBS Radio's The Night Before Now!Follow along as two of the biggest names in rock join forces #TheNightBefore the big game!

Listen Live