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‘Infineon Raceway’ Partnership Ends At Sonoma County Track

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Fans look on as Kurt Busch, driver of the #22 Shell/Pennzoil Dodge, leads Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, during the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Infineon Raceway on June 26, 2011 in Sonoma. (Ezra Shaw/Getty Images for NASCAR)

Fans look on as Kurt Busch, driver of the #22 Shell/Pennzoil Dodge, leads Tony Stewart, driver of the #14 Office Depot/Mobil 1 Chevrolet, during the NASCAR Sprint Cup Series Toyota/Save Mart 350 at Infineon Raceway on June 26, 2011 in Sonoma. (Ezra Shaw/Getty Images for NASCAR)

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SONOMA (CBS SF) – Infineon Raceway is no longer going by that name as of Friday.

The raceway at state Highways 37 and 121 in southwest Sonoma County is ending its 10-year sponsorship agreement with Infineon Technologies and is pursuing a new partner to take over naming rights.

The raceway’s vice president of communications and marketing John Cardinale said a name change will be made by late fall whether or not the raceway has a new partner.

Until then, the raceway’s preferred names are the regional designation “Sonoma” or “formerly Infineon Raceway,” according to raceway officials.

The raceway also has a new facility logo that highlights the Sonoma moniker, officials said.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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