By Larry Magid

SAN FRANCISCO (KCBS) – A new study from New York University’s Stern School of Business is trying to shed some light on who and what are influential on Facebook.

The study found that interestingly enough, gender plays a role in how people are influenced on the social media site.

An example: people are clear who they will listen to and who they don’t trust. Men are more easily influenced in general than women. And women’s recommendations tend to sway men more than they do women.

KCBS Technology Analyst Larry Magid:

The study also found that people who have a Facebook status of “married” tend to be considered more influential than those that are just “in a relationship” or listed as “single.”

This study could be important for advertisers who are looking at a target audience to specifically place their ads with.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed)


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