SAN FRANCISCO (KCBS) – The company that bought Digg is expected to completely overhaul the website before a relaunch in August.
Betaworks, which acquired the remaining parts of Digg.com, said it will have a brand-new social-news site up and running on August 1.
In a blog post, the team offered a bit of an idea of what’s to come for Digg, saying they will be “rebuilding it from scratch.”
KCBS Technology Analyst Larry Magid:
“The old Digg infrastructure was expensive and it afforded us little latitude to innovate and build at a fast clip,” the company said. “So four weeks ago, we set an aggressive goal to move to a new infrastructure by August 1. We are starting with a fresh code base — it’s modern, it’s fast, and it’s shiny and new.”
Betaworks, which owns and operates link shortener Bit.ly, along with Chartbeat and Bloglovin’ (among others), purchased the remaining parts of Digg on July 12. Digg’s engineering team, which had built and maintained the project, were sold off to Washington Post Company-owned SocialCode in May.
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