SAN FRANCISCO (KCBS) – The 2012 Olympic Summer Games get underway officially Friday with the Opening Ceremony in London. More technological advances will make the TV viewing better than ever. “That’s just the way we’re going in (all sporting events) now,” John Madden told the KCBS morning crew. “They’re making the television experience so much better than the being there experience.”

Among the new TV features for Olympics coverage is a graphic that will demonstrate the quality of a dive by highlighting the amount of splash. “That’s just another example of it. Somehow, if they’re going to keep people going to events, they’re going to have to give them the same thing you have at home, if not more. And I’m not sure they can do that.”

John is preparing the Madden Cruiser for a trip to the Hall of Fame festivities in Canton next week. “We have the Nitschke luncheon, which is just Hall of Famers, which is the thing I really enjoy the most, where all the guys get up and talk. It’s great.” But John won’t be swapping stories with the members of the new class at the event. “The inductees at the Nitschke luncheon cannot talk. They can nary say a word.” (8:00)

Listen to the John Madden segment live weekday mornings at 8:15 on KCBS All News 740 AM/106.9 FM.
(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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