ConsumerWatch: Mobile Clothing Stores Popping Up In Bay Area

BURLINGAME (CBS 5) - Forget Tupperware parties, a clothing warehouse is popping up on wheels. It's called the Blues Jean Bar. The company shows up wherever consumers want. In this case, CBS5 caught the event at a Peninsula bar hosted by the Burlingame Mothers' Club.

Stay-at-home mom Emma McCulloch who was at the event said she was hoping to find a few at least two pairs. "The husband is at home looking after the kids and I can come out without two screaming kids and really shop in peace," she said.

In addition to jeans, the company shows up with racks of clothes and pop-up fitting rooms. But the prices aren't necessarily cheaper. With 12 brick and mortar stores, the Blues Jean Bar says the mobile concept was created to target new customers. And it's not the only game in town.

San Francisco resident Christina Ruiz travels around in her fashion truck. "I really wanted to do a store," she said. "Then I started looking for spaces but kept getting out bid financially." Instead Ruiz decided to transform a Chevy step up van into a boutique on wheels.

Ruiz sells her designer duds at different locations four days a week. The fashionista communicates with customers via social media. "I just decided to run with it," she said. "It was a little big edgy and non-traditional which fits in with my personality."

McCulloch said the mobile store is something that fits her busy schedule and is in line with staying in-touch with friends outside the home. "My friends really helped me determine what looks best," she said.

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