Apple iPhone 5 Orders Strong; Delivery Times Increase

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The new iPhone 5 is displayed during an Apple special event at the Yerba Buena Center for the Arts on September 12, 2012 in San Francisco. (Justin Sullivan/Getty Images)

The new iPhone 5 is displayed during an Apple special event at the Yerba Buena Center for the Arts on September 12, 2012 in San Francisco. (Justin Sullivan/Getty Images)

CUPERTINO (CBS/AP) — Delivery times climbed quickly as Apple Inc. started taking orders for the iPhone 5 on Friday, suggesting strong demand.

Apple began taking orders for the phone at 12 a.m. Pacific time, promising delivery by next Friday, when the new phone also goes on sale in stores.

Four hours later, the expected delivery time had grown to two weeks, according to Topeka Capital Markets analyst Brian White.

>> Photo Gallery: Apple Unveils iPhone 5

White said the quick rise in the expected delivery time suggests much stronger demand than Apple expected. Last year, one-week delivery of the iPhone 4S was available into the afternoon of the first order day.

“Clearly, iPhone 5 fever is in full swing,” White said.

AT&T and Sprint was still promising delivery by next Friday, while Verizon Wireless was promising delivery on Sept. 26.

Apple’s stock rose $8.02, or 1.2 percent, to $691 in afternoon trading, after hitting an all-time high of $696.98 earlier in the day.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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