SAN FRANCISCO (KCBS) – A new study by the Pew Research Center has found that nearly a quarter of adults in the United States own a tablet.

According to the latest data, tablet ownership has increased from 11 percent of U.S. adults in July of 2011 to currently 22 percent, with another 3 percent of adults saying they use a tablet owned by someone else in the home.

Much of the growth is most likely related to the advent of lower-priced tablets hitting the market in late 2011.

KCBS Technology Analyst Larry Magid:

Lower-cost devices have also lessened Apple’s dominance in the market. The Pew Center study found that 81 percent of tablet owners in 2011 reported owning an iPad. In 2012, that number is at 52 percent.

The survey was taken before the recent introduction of Google’s Nexus 7 and Amazon’s Kindle Fire HD tablets, both of which have lower price tags than the iPad as well. Both devices have had promising reviews so far and could continue to cut into Apple’s share of the market.

For the most part, there was a great deal of brand loyalty among those surveyed in terms of matching up tablets and smartphones.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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