SAN FRANCISCO (KCBS) – The iPhone 5 has been scooped up by Apple fans across the country, but not without some complaints.

Whether it is Apple’s Maps app, which has been greatly criticized for being inaccurate and not providing transit data, or users complaining about scuff marks and scratches on the aluminum backs of the smartphones, the Cupertino-based company is having to deal with the pressure of setting the bar high each and every time a new product is launched.

KCBS Technology Analyst Larry Magid:

The glitch with data usage, in which some customers were downloading data on their cellular service mistakenly when they thought they were using a WiFi network, was a more serious issue, although Verizon Wireless and Apple said it has been resolved with a software update.

Part of the problem for Apple – the company is now at the top of “the food chain” in the business world and expectations remain high even after the passing of Steve Jobs. The company has prided itself on being one of the best in terms of innovation and technology and users expect those same high standards with each new product.

Apple’s new CEO Tim Cook did apologize for the snafu with Maps as he said “they fell short on the commitment to making world-class products.”

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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