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SF Giants Using Dynamic Pricing System For Playoff Tickets

SAN FRANCISCO (KCBS) – For the first time, the San Francisco Giants are using a dynamic pricing system for playoff tickets, meaning higher prices for premium seats.

This is the first postseason that Major League Baseball has approved dynamic pricing for all of its teams. That means instead of a set value, ticket prices fluctuate based on demand.

KCBS’ Chris Filippi Reports:

“With the postseason, we have so little inventory for single tickets, that it goes very quickly,” said Russ Stanley, Vice President for Ticket Sales.

There were a few tickets going for as much as $500 for Game 2 on Tuesday night. Even bleacher prices topped $100.

“We’re very cognizant of the fan reaction and I think the Giants in general have done a good job since day one of making sure that we’re not really looked at as gouging,” said Stanley. “The last hundred tickets for opening day, we don’t triple the price because we’re down to the last hundred.”

Stanley said the Giants prices are still lower than the secondary market. For example, Stub Hub was offering Field Club seats for Game 2 for as much as $1400 a ticket.

The dynamic ticket price plan will continue if the Giants advance to the World Series.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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