Tech Report: Facebook Launches New Job Listing App

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LarryMagid01-228 Larry Magid
Larry Magid is a technology journalist and an Internet safe...
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SAN FRANCISCO (KCBS)— Facebook has launched a new app to help people looking for jobs. They’re calling it their Social Jobs Partnership board and it currently features 1.7 million listings from different recruiting organizations.

While I think it’s going to grow rapidly assuming the jobs are out there, I don’t think the social network will be making any money from the deal, at least not anytime soon. It’s a partnership they created with the U.S. Department of Labor and a number of other organizations.

The idea is to take their roughly 100 million users in the U.S. and try to link them with jobs. Employers love it and Facebook users could obviously benefit from this if they’re looking for a job.

KCBS Technology Analyst Larry Magid Reports:

If this works out Facebook could feasibly go into competition with LinkedIn, who happens to be the real loser in this, since they’re a network aimed at helping people find jobs and business contacts. Facebook could monetize this endeavor down the road, but there does seem to be a certain amount of good will here considering the country’s job situation and the slow-to-grow economy.

LinkedIn really does need to figure out how to maintain its edge as a professional network. I think it still has its niche, but it needs to remain focused to compete with the power of Facebook’s billions.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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