kpix-7-2013-masthead kcbs 7-2013-masthead

Local

Thousands Sign Petition Urging UC To Drop New Logo

View Comments
The longtime University Logo on the left was to be replaced by the one on the right. (University of California)

The longtime University Logo on the left was to be replaced by the one on the right. (University of California)

Get Breaking News First

Receive News, Politics, and Entertainment Headlines Each Morning.
Sign Up

BERLELEY (CBS/AP)-  The University of California’s new logo isn’t getting high marks from some students, employees and alumni.

More than 45,000 people have signed an online petition calling on the university to scrap the recently designed icon, which features a yellow, faded “C” inside a blue, book-shaped “U.”

Online critics are calling it cheap, corporate and unworthy of a great university.

UC officials have said the university developed the new logo because its traditional “Let there be light” seal had too many details to reproduce well on websites, smartphones and tablet computers.

UC spokesman Steve Montiel said officials are paying attention to the feedback, but there are no plans to drop the logo.

The university still plans to use its traditional seal on diplomas, acceptance letters and other official documents.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

View Comments
blog comments powered by Disqus