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San Francisco 49ers Partner With Sony On New Stadium Technology

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Artist’s rendering of Levi’s Stadium in Santa Clara. (SF 49ers)

MikeColgan20100909_KCBS_0410r Mike Colgan
Mike Colgan, who has worked in Bay Area radio for more than 40 year...
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SANTA CLARA (KCBS) – The San Francisco 49ers said their new stadium in Santa Clara will not only be the most technologically advanced in the National Football League, but the most high-tech stadium in the world.

The team has announced Sony will be its official electronics partner. So instead of installing video monitors at every seat, the stadium will be software driven.

KCBS’ Mike Colgan Reports:

“The stadium is built on a network backbone so there’s a wireless infrastructure and a network backbone, which will deliver content to fans and they can actually consume that content any way they want in terms of things like fantasy football and social media,” said San Francisco 49ers Chief Sales Officer John Vidalin. “So fans can now use their own device to consume the content in the stadium.”

49ers Chief Executive Officer Jed York said there’s big upside to a software driven stadium.

“You look at some stadiums that build a $50 million scoreboard that’s going to be obsolete in five years,” he said. “Our fans are going to be spending a thousand dollars every 12-18 months on their personal electronic gear.”

As part of the multi-year agreement, Sony also becomes the presenting partner of the 49ers Hall of Fame, which will be an integral part of the fan experience at the new stadium.

The 20,000 square-foot educational and innovative Hall of Fame will consist of multiple galleries and exhibits and include cutting-edge technologies, which will be used in many of the interactive exhibits.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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