SAN FRANCISCO (KCBS) – Twitter has unveiled a new service, Vine, which is being called the Instagram for video.

Vine is an app for the iPhone and iPad Touch that lets anyone create and share short, looping videos. Vine videos are limited to a maximum of six seconds and play in a continuous loop.

Twitter officials said they settled on six seconds after testing various video lengths. The format matches up with the company’s history of short, limited content as its 140-character tweet limit was based on limitations of text messages.

Even though Twitter purchased Vine last fall, it will be a standalone service that works in conjunction with Twitter, but doesn’t depend on it. Twitter said that although the launch was limited to Apple products, it will eventually be available for other platforms as well.

The videos are meant to be shared and embedded anywhere and everywhere and will most likely serve as a way to share a short, personal post over multiple formats.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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