SAN FRANCISCO (KCBS) – San Francisco is partnering with its World Series champion Giants in an anti-litter campaign appropriately titled, the Giant Sweep.

The reference is to the Giants’ sweep of the Detroit Tigers in the 2012 World Series, and to the need for everyone in the city to help clean up trash and make San Francisco sparkle.

The three-year campaign to rid San Francisco of litter, dirt and grime, was to formally kick off Friday.

“Everything that’s on the street is left by somebody’s hand and if we can just get the mind and the hand to work together, I think we’ve got the heart of the Giants Sweep and that’s what I want to accomplish,” Mayor Ed Lee reasoned.

“We think that our players have a responsibility in the community, given the fact that many of them have almost hero status amongst children,” said Giants Senior VP of Communications Staci Slaughter.

The partnership was to include a Friday appearance by outfielder Hunter Pence at Lincoln High School to deliver the “Giants Sweep” message to students.

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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