New Car Sales Surge Across California

“What’s really changed is consumer confidence has been regained,” theorized George White, owner and general manager, Petaluma Hyundai. “Everybody’s a little more stable in their job and stable in their housing.”

“It’s been a rough patch for a lot of people,” White acknowledged. “They’ve been insecure about their current position, their jobs, and insecure about their home situations. So they’re starting to stabilize there and, of course, an automobile purchase is the second largest purchase you’re going to make.”

White himself has just begun hiring again, after initiating layoffs during the recession.

“We are gaining ground…I would say over the last six months, we’ve probably been putting on one person a month, and that’s going in the right direction,” he declared.

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