Tech

Tech Report: Zynga Shifts Strategy After Banking On ‘Draw Something’

View Comments
Draw Something, Zynga

A screen image from a “Draw Something” game, Zynga logo. (CBS)

LarryMagid01-228 Larry Magid
Larry Magid is a technology journalist and an Internet safe...
Read More

SAN FRANCISCO (KCBS) — Online game maker Zynga announced this week that Dan Porter is leaving. Porter was the former CEO of OMGPop, which Zynga bought out for a reported $210 million in 2012.

A recent article in Forbes Magazine argued that OMGPop’s popular game “Draw Something” had already peaked by the time Zynga acquired it. Whether or not that’s true, the game certainly lost steam. “Draw Something” is still around, and there will soon be a sequel, which Zynga hopes will revive its fortunes.

The bottom line is that the gaming industry can be very fickle. People get tired of old games when something new comes along.

There are other issues of course. The Wall Street Journal reported that Porter had some issues with other members of management.

San Francisco-based Zynga is now reported to be considering some online gaming options. According to All Things Digital, Zynga will launch casino-type games such as poker in the United Kingdom this week, where online gambling is legal.

Zynga faces challenges in creating products that need to be popular and endearing on a mobile platform. They tend to not be as complex as the games that are played on consoles, which mean players don’t become immersed in the same way. Oftentimes $2 to $3 per mobile game is also considered too expensive.

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 57,045 other followers